News Feed optimization for Your Facebook Account

On everybody’s Facebook account, the News Feed controls the majority of all activities and interactions. The algorithms behind the news feed have organized and control the content you see from your friends, frenemies, and pages you like. All actions are tracked, and it always factored in to ascertain the content that shows up first for you to see.

Facebook doesn’t do a great job with this sometimes. Your news feed can get clogged up with articles and posts that you are not interested in or that you wish you never saw. And sometimes, Facebook occasionally pushes content to your news feed from people you don’t even know. This does not do you or Facebook any good. You will generally have a bad experience if you continue to see content you don’t want to see.

Thankfully, there are some tools on Facebook developed to help you sort the content of your news feed. Let’s take a look at how you can start seeing posts you want to see each time you log in.

Use Facebook’s News Feed Preferences to Unfollow and Prioritize People.

The first place anyone should start from is Facebook’s News Feed Preferences. This tool allows you to decide the pages and people whose content shows up first in your newsfeed. It also allows you to unfollow pages or people whose content you no longer want to see on your news feed.

The preferences tool looks the same on the website as well as on Android and iOS. For ease of accessing any Facebook using any platform, I’m going to work on the mobile web version. However, you can use anyone you want, as it looks the same.

To access the tool on the site, click on the Settings drop-down and select the News Feed Preferences.

Account preferences

On mobile, go to Settings >> News Feed Preferences.

mobile preference    

This will bring you to the News Feed Preferences.


Let’s start with “Prioritize Who to See First.” Select that option, and you’ll get a list of all the pages and people you interact with the most. Select anyone you want at the top of your News Feed.

If you are unable to see that person or page you want to prioritize, you can use search or sort them.

Once it’s finished, tap Done. Doing this tells Facebook the content you care about more and would like to see first before anything else.

Now, onto removing people and pages that are irrelevant or no longer interesting. Select “Unfollow People to Hide Their Posts.”


Select anyone you want to unfollow. Again, you can sort and search for people or pages.

The remaining two options aren’t as useful as you might want them to be. “Reconnect the People You’ve Unfollowed” will give you a list of unfollowed people and pages, and lets you follow them again. “Discover Pages That Match Your Interests” will give you a list of suggested pages for you to follow.



READ ALSO: How To Reduce Android Data


Unfollow People and Pages As You Go

Doing a massive cleansing from your preferences is good. However, since your friends and pages are always posting new content and interacting, there will always be new stuff for you to see. Some of this stuff may not be pleasant or interesting to see. And after a few weeks or following new pages or making new friends, there will most likely be fresh annoyances to deal with. So, the best thing to do is to unfollow as you go.

If you come across a post that annoys or offends you coming from someone you have no interested in, you have the ability to unfollow them immediately. Here’s how to do it.

On the page, click on the small arrow next to the post.

Select the option which is appropriate for the action you want to take.

And that’s it.

In the mobile applications, the process is pretty much the same. It looks a bit different than what you see on the website.

How much you enjoy Facebook depends on the quality of your News Feed. If you see posts from the people and pages that are important to you, it’s a useful tool.

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